Fintech

Fave Pay Multi-Country Expansion

Scaled and stabilized a consumer payments platform across 4 APAC markets, enabling faster regional rollout with reliable payment operations and high adoption.

Project Screenshots

Fave Pay Multi-Country Expansion screenshot 2

Client

Impact at a Glance

4
Countries
Expanded across 4 APAC markets—Malaysia, Singapore, Indonesia, and India—with localized payment flows and compliance.
6M
Registered Users (SG & MY)
Grew to 6 million registered users in Singapore and Malaysia alone—demonstrating strong product-market fit.
70%
Monthly Active Users (SG & MY)
Achieved 70% monthly active user rate—exceptional engagement that supported Pine Labs' path to public listing.

Project Description

Fave is a smart payment app operating across Malaysia, Singapore, Indonesia, and India. Our delivery teams supported market expansion and cross-region reliability by extending core payment capabilities, strengthening backend services for Payments, e-Cards, and Cashback, and raising release quality through CI/CD and automated testing—supporting growth momentum as Pine Labs (parent company) progressed toward a successful public listing.

Key Technical Decisions

Implemented market-ready payment flows designed for consistent performance across multiple countries

Built scalable backend APIs for core capabilities (Payments, e-Cards, Cashback) to support regional growth

Enhanced the admin system to improve operational control, configuration, and support workflows at scale

Adopted CI/CD with automated testing to increase release confidence and reduce regression risk

Followed compliance-aligned engineering practices for SOC 2, GDPR, and PCI requirements (as provided)

Tech Stack

Ruby on RailsReactCI/CDAutomated TestingAPI DevelopmentPayment IntegrationsDockerPostgreSQL
ChallengeMulti-market scale
What we builtPayment platform
OutcomeSustainable growth