Tiger Beer CNY 2021 — Redemption Microsite + Admin Platform
A high-conversion campaign microsite that streamlined GWP redemptions—backed by an admin console for receipt validation, stock control, and secure, scalable operations.
Project Screenshots
Client
Impact at a Glance
Project Description
We built a campaign microsite for Tiger Beer Malaysia's Chinese New Year 2021 (Year of the Ox) activation, enabling shoppers to redeem Gift With Purchase (GWP) items through a fast, mobile-responsive online flow. Users submit proof of purchase via receipt upload, while an admin platform supports end-to-end campaign operations—managing gift stock quantity, tracking redemptions, and validating unique receipt numbers to maintain fairness and control fulfillment at scale.
Key Technical Decisions
Designed a mobile-first redemption UX to reduce friction and improve completion rates during high-traffic campaign periods
Built a secure backend + API layer to manage receipt submissions, redemption status, and admin actions
Implemented unique receipt number validation to prevent duplicate claims and strengthen campaign integrity
Delivered an admin console for inventory tracking, approval workflows, and redemption monitoring
Added Cloudflare at the edge for performance and security hardening, and automated releases via Bitbucket Pipelines CI/CD