Toppen — Shopping Centre Mobile App + Instagram AR Filter
Delivered a mobile companion app for in-mall engagement—promotions, vouchers, and navigation—plus an Instagram AR filter that turns visits into interactive experiences.
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Client
Impact at a Glance
Project Description
Toppen is a shopping centre in Johor Bahru, Malaysia. We built a mobile app that enhances the mall experience with exclusive promotions, vouchers, and in-mall navigation—helping visitors discover offers and find their way around more easily. In addition, we developed an Instagram AR Filter that scans a user's face and dynamically scrolls through Toppen activities, landing on a suggested activity for the user to enjoy while visiting the centre—bringing a playful, shareable layer to mall engagement.
Key Technical Decisions
Designed a mobile-first experience focused on on-site engagement: promotions, voucher redemption flows, and mall navigation
Built an AR engagement layer via Instagram filter to boost discoverability and social sharing of in-mall activities
Structured backend services to support offer management and reliable user interactions during peak periods
Added Cloudflare for edge performance and security hardening (availability, protection, faster delivery)
Implemented Bitbucket CI/CD to streamline releases and reduce deployment risk
Applied GDPR-aligned handling for user data and submissions (as provided)