It's The Ship
Enhanced and maintained a global entertainment event website to support a rapid pivot to a digital-first "staycation party" experience—keeping engagement and information flow smooth during the pandemic.
Project Screenshots
Client
Impact at a Glance
Project Description
It's The Ship is an entertainment services brand known for hosting cruise parties around the world. During the 2020 pandemic, the experience shifted to a staycation-party format—allowing audiences to enjoy the event from home. We enhanced and maintained the website to support this pivot, ensuring reliable content updates, smooth user journeys, and production-ready operations for a highly time-sensitive, event-driven platform.
Key Technical Decisions
Improved site structure and UX to support fast-changing event content and announcements during the pivot
Strengthened operational stability through ongoing maintenance and controlled deployments
Implemented a secure web foundation with network security practices appropriate for high-visibility public traffic
Established repeatable release processes using Bitbucket CI/CD to reduce deployment risk during peak timelines
Optimized CMS workflows to enable faster publishing and updates by non-technical stakeholders