Media MICE — Website Transformation for Global Medical Publishing
A responsive website revamp that modernized content discovery and editorial workflows—built to scale across multiple publications and a global audience.
Project Screenshots
Client
Impact at a Glance
Project Description
Media MICE is a Singapore-based medical marketing and publishing agency producing global ophthalmic and optometric content across multiple publications (including PIE, CAKE, and COOKIE) and event media communications. We delivered a fully responsive website transformation to modernize Media MICE's digital presence, improve content discovery, and strengthen editorial operations. The work included redesign and development of the main website and underlying content systems—supporting publishing workflows, marketing needs, and a global audience across devices.
Key Technical Decisions
Restructured information architecture to reduce fragmentation and improve visibility across editorial and service content
Designed UX patterns for multi-publication browsing to help users discover relevant content faster
Implemented a scalable backend foundation in Laravel to support long-term content growth and operational maintainability
Deployed with autoscaling on Kinsta to maintain performance during traffic spikes and publication launches
Established CI/CD via Bitbucket Pipelines for safer, faster releases and continuous improvement