Confidential — VISA Financial
An interactive, browser-based learning game built for a global payments brand—combining Unity WebGL gameplay with React UX, validated by usability testing, and instrumented end-to-end for measurable engagement.
Project Screenshots
Client
Impact at a Glance
Project Description
We delivered a web-based financial literacy demo game for a globally recognized payments brand, designed to make everyday money decisions feel tangible through gameplay. Players progress through scenario questions while balancing Health, Money, and Happiness, turning abstract trade-offs into clear outcomes. The experience is fully launched and shaped through rapid usability testing to refine clarity and flow—resulting in a smooth, high-quality product that earned strong user feedback and provides measurable insights through analytics instrumentation.
Key Technical Decisions
Built a choice-based simulation loop that teaches financial decision-making through consequences and attribute balancing
Delivered a seamless browser experience by pairing Unity WebGL (gameplay) with a React interface layer (UX and flows)
Designed a frictionless entry (no login required) while still enabling measurable user journeys via analytics
Implemented Google Analytics event tracking across key milestones: homepage visits, tutorial completion, game completion, and newsletter opt-in
Applied lean usability testing practices to quickly uncover major UX issues and iterate for a smoother experience post-launch